Frustrating piece by Ken Fisher:
My argument is simple: blocking ads can be devastating to the sites you love.
That point is perfectly valid, yes, but Fisher’s conclusion (So don’t block our ads if you care about us) is totally wrong-headed.
When someone blocks ads on your site, you can either moan and wail, as Fisher does here, or try to understand the behavior and learn from it. People use blockers because ads are often obnoxious and rarely useful; don’t blame the user for blocking such ads.
Sites shouldn’t try to cut the number of ad-blocking users by making sad-sack pleas, but by making the advertising better. Want people to see your ads? Make them as tasteful, useful and genuine as you can—give users no reason to block your ads. Do that, and all parties benefit.